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{December 3, 2011}  


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CFC logo
Type Wholly owned subsidiary
Industry Restaurants
Founded 1983
Headquarters Jakarta, Indonesia
Products Fried chicken, pizza, pastries, fried noodles

California Fried Chicken (CFC) is an Indonesian fast food restaurant chain, serving principally fried chicken. Its major competitors are Texas Chicken and KFC and as of June 2011 it runs 215 chains across Indonesia.[1]



[edit] History

A CFC branch in Yogyakarta

The chain, established in 1983 in Jakarta as a franchise of the American-based Pioneer Take Out,[1][2] has an American name and is now entirely Indonesian owned.[3] [4] The chain is supplied by the same group, the Sierad Group, which also supplies chicken to Wendy’s and Kentucky Fried Chicken.[2]

It is the main brand of PT Pioneerindo Gourmet International Tbk which was listed on the Jakarta Stock Exchange in 1994. The firm also runs Sapo Oriental and Cal Donat outlets in Jakarta, and employs 1,400 people.[1] Studies conducted by the Jakarta Post reveal that it is the fifth most popular fast food chain in Indonesia after Restoran Sederhana, KFC, McDonald’s and Pizza Hut.[5] As the westernization of Indonesia too off in the 1990s, California Fried Chicken took advantage of the growth of American-style malls in the country, reaching 90 by 1998.[6] It is now common to see branches of the chain in malls or near supermarkets, often in direct competition with neighboring branches of the global brands of the above mentioned and Dunkin Donuts.[7][8][9][10][11]

In 2008, the firm opened new outlets in Salatiga and Central Java, marketed in a way which meets local demands by serving traditional Indonesian food staples of fried noodles and rice with chicken.[12]

[edit] Logo

The logo and marketing of California Fried Chicken is very similar to that of Kentucky Fried Chicken. Like the KFC logo, CFC uses red and white with the letters CFC and features a cartoon old western white and blue wagon in a yellow circular background.[13] Its advertising slogan is “Bukan Cuma Ayam” which is featured in the logo, meaning “Not Just Chicken”.

[edit] Reception

Although the chain has become a major success, it has not been without its criticism as globalization of American culture takes full swing.[14] It has been criticized for “being a KFC clone”.[15] One author scoffed, ‘California fried chicken? Can you believe it, these people eat battery chickens? What sort of progress is that for Indonesia?”[16]

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