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Estée Lauder

Estée Lauder Companies

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Estée Lauder Companies, Inc.
Estee Lauder logo.png
Type Public group of companies
(NYSE: EL)
Industry Cosmetics, Perfumes
Founded New York City, USA (1946)
Headquarters General Motors Building
New York City, USA
Key people Charlene Barshefsky, Rose Bravo, Lynn de Rothschild, Mellody Hobson, Irvine Hockaday, Aerin Lauder, Leonard Lauder, Ronald Lauder, William P. Lauder, Richard Parsons, Marshall Rose, Barry Sternlicht, Fabrizio Freda
Revenue increase US$7.32 billion (FY 2009)[1]
Operating income increase US$418 million (FY 2009)[1]
Net income increase US$218 million (FY 2009)[1]
Total assets increase US$5.18 billion (FY 2009)[2]
Total equity increase US$1.64 billion (FY 2009)[2]
Employees 31,000
Website www.esteelauder.com

Estée Lauder Companies, Inc. (pronounced /ˈɛsteɪ ˈlɔːdər/) is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.[3]

Contents

[hide]

[edit] History

The company began in 1946 when Joseph Lauder and his wife Estée Lauder began producing cosmetics in New York City. At first, they only had four products: Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil and Skin Lotion. Two years later they established their first department store account with Saks Fifth Avenue in New York.

Over the next fifteen years they expanded the range and continued to sell their products in the United States. In 1960 the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.

In 1964 they started Aramis Inc., which produced fragrances and grooming products for men. In 1967 Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors[citation needed]. This was followed by a Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968. In that year the company expanded again, opening Clinique Laboratories, Inc. Clinique was the first dermatologist guided (Dr. Norman Orentreich), allergy tested, fragrance free cosmetic brand created by Estée Lauder.

Estée Lauder’s Clinique brand became the first women’s cosmetic company to introduce a second line for men when, in 1976, they began a separate line called “Skin Supplies for Men”. In 1981 the company’s products became available in the Soviet Union.

In February 2004 the company’s teen-oriented jane business was sold; in April 2006, the professional-quality Stila brand, which Estée Lauder purchased in 1999, was sold.

The company has had sometimes iconic spokesmodels, sometimes referred to simply as ‘faces’. Past ‘faces’ for Estée Lauder include Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and actress Gwyneth Paltrow. As of 2008[update] the main spokesmodel for Estée Lauder is supermodel Hilary Rhoda. In 2010, the company added 2 more faces to the roster, Chinese model Liu Wen and French model Constance Jablonski. Their first campaigns will come out June 2010, and will be shot by Craig McDean.[4]

As of 2010[update] Estée Lauder sells its products in department stores across the world and has a chain of freestanding retail outlets. On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California by brothers Dean and Davis Factor (as in Max). [5]

On October 28, 2011, Aramis and Designer Fragrances, a division of The Estée Lauder Companies Inc., and Tory Burch LLC announced the signing of a multi-year agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch’s first step into the beauty industry. The first Tory Burch fragrance products are expected to be introduced in 2013. [6]

[edit] Operations

An outdoor poster appears at the Central, Hong Kong

[edit] Corporate governance

Current members of the Board of Directors of Estée Lauder Companies Inc. are: Charlene Barshefsky, Rose Marie Bravo, Lynn Forester de Rothschild, Fabrizio Freda, Paul J. Fribourg, Mellody Hobson, Irvine Hockaday, Aerin Lauder, Jane Lauder, Leonard Lauder, William P. Lauder, Richard Parsons, Barry Sternlicht and Richard F. Zannino.

[edit] Management

The company is still controlled by the Lauder family, which controls about 70% of voting shares, and Estée’s son Leonard Lauder is Chairman Emeritus of the Board of Directors. William P. Lauder, a grandson, is Chairman of the Board and Executive Chairman. On July 1, 2009, Fabrizio Freda became President and CEO.[7]

The Estée Lauder Companies’ annual Breast Cancer Awareness Campaign involves all of the 18 brands that make up The Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter. Estée’s daughter-in-law created BCRF’s signature pink ribbon.

Over $10 million was raised for The Breast Cancer Research Foundation between 1993 and summer 2003. Another $1 million was raised from their retail partners between July 2002 and summer 2003.[8]

[edit] Brands

Estée Lauder has a total of 27 brands which include:

[edit] Controversies

[edit] Boycott

QUIT activists outside Macy’s San Francisco store on February 14, 2004. Banner says, “Killer Products from Estée Slaughter.”

Since at least February, 2001, Estée Lauder and its brands have been the target of a boycott campaign. The boycott has been led by pro-Palestinian actvists who have targeted the corporation because of the pro-Israel activities of Ronald Lauder.[10][11] In June 2003, the San Francisco-based Queers Undermining Israeli Terrorism (QUIT) took up the boycott with their “Estee Slaughter” campaign.[12] The boycott has generated an anti-boycott campaign by supporters of Israel.[13]

[edit] Sandra Bernhard

Estée Lauder’s boutique brand, M.A.C, aired an internet commercial starring M.A.C spokesperson Sandra Bernhard. Ms. Bernhard referred to someone who might not approve of her outspokenness as “…little, freaked out, intimidated, frightened, right-wing Republican thin-lipped bitch” in this now infamous internet ad. Many Estee Lauder brand customers contacted the company to complain, asking that be removed and a public apology made. The company apologized for the ad, and the video was removed from the official site, although it is still available on YouTube.

Estée Lauder (person)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Estée Lauder

Estée Lauder with a customer (1966)
Born Josephine Esther Mentzer
July 1, 1908(1908-07-01)
Corona, Queens, New York
Died April 24, 2004(2004-04-24) (aged 97)
Manhattan, New York
Nationality American
Ethnicity Jewish
Occupation Co-founder of Estée Lauder Companies
Known for Cosmetics

Estée Lauder (pronounced /ˈɛsteɪ ˈlɔːdər/; July 1, 1908 – April 24, 2004[Note 1][1][Note 2][2][3][4]) was an American businesswoman who was the co-founder, along with her husband Joseph Lauder, of Estée Lauder Companies, a pioneering cosmetics company. Lauder was the only woman on TIME magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.

Contents

[hide]

[edit] Early life

Lauder was born Josephine Esther Mentzer in Corona, Queens, New York,[Note 3][5] the daughter of Hungarian Jewish mother Rose Schotz Rosenthal and Czechoslovak Jewish father Max Mentzer.[2]:114[6]

When she was a baby, her parents wanted to name her Esty, after her mother’s favorite Hungarian aunt. When it was time for the clerk to write out the birth certificate, her mother chose Esther instead of Esty. She did so because the name was rare and unusual. No one knew how to spell it or had heard of it. Esty was her nickname from her parents. Her father had an accent. When he pronounced Esty, it sounded like Estée.[7] Much of her childhood was spent trying to make ends meet with most of the nine children helping out at the family’s hardware store.

It was while working in this store that Lauder got her first taste of business. Her father’s hardware store gave her a better understanding of entrepreneurship and what it takes to be a successful retailer. Her childhood dream was to become an actress, her “name in lights, flowers, handsome men”.[6]

[edit] Career

As Estée grew older she became more interested in her uncle’s business than her father’s. She agreed to help her uncle, Dr John Schotz, a chemist. He owned a company called New Way Laboratories and all the day long he sold numerous beauty products. Lauder was fascinated as she watched him create creams, lotions, rouge, and fragrances. Her uncle taught her how to wash her face and do facial massages.

She graduated from Newtown High School. After high school, she focused on her uncle’s business. She called one of his creams Super Rich All-Purpose Cream and began selling beauty products to her friends.[2]:115 She sold creams like Six-In-One Cold Cream and Dr Schotz Viennese Cream to beauty shops, beach clubs and resorts.[8]

She met Joseph Lauder when she was in her early 20’s and on January 15, 1930, they married. She changed her name from Lauter to Lauder, which was the original spelling of his family name. Lauder’s first child, Leonard was born March 19, 1933.[9][10]

They separated in 1939 (when she moved to Florida), only to remarry in 1942.[8] They had two sons, Leonard and Ronald. The couple remained married thereafter until his death in 1982. The Estée Lauder company was created in 1935. Her older son, Leonard Lauder, was chief executive of Estée Lauder and is now chairman of the board. Her younger son, Ronald Lauder, is a prominent philanthropist, a Republican political appointee in the Reagan administration, among other endeavors.

One day, as she was getting her hair done at the House of Ash Blondes, Florence Morris, the salon owner, came up to her. She asked Lauder about her perfect skin. Soon, Lauder came back to the salon and handed out four of her uncle’s creams and demonstrated how to use them. Morris was so impressed that she asked Lauder to sell her products at her new salon.[2]:116

In 1948, she persuaded the bosses of New York City department stores to give her counter space at Saks Fifth Avenue. Once in that space, she utilized a personal selling approach that proved as potent as the promise of her skin regimens and perfumes. Even after forty years in business, Estée Lauder would attend every launch of a new cosmetics counter or shop.

She would give her famous friends and acquaintances small samples of her products for their handbags; she wanted her brand in the hands of people who were known for having “the best”. Princess Grace of Monaco once said, “…I don’t know her very well, but she keeps sending all these things”, suggesting that the courting of the rich and famous was a cornerstone of her business plan.

In 1953, Lauder introduced her first fragrance, Youth Dew, a bath oil that doubled as a perfume. Instead of using their French perfumes by the drop behind each ear, women were using Youth Dew by the bottle in their bath water. In the first year Youth Dew sold fifty thousand, by 1984, the figure had jumped to one hundred and fifty million.[11] Lauder was a subject of a 1985 TV documentary called Estee Lauder: The Sweet Smell of Success.

Explaining her success, she said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” This attitude, together with an uncompromising belief in her product and the beauty in all women, made Estee Lauder a respected household name.[8]

Aged 97, Lauder died of cardiopulmonary arrest on the April 24, 2004 at her home in New York,[12] but her significance in the beauty industry remained. She left behind a lasting legacy and a brand name that is recognized in more than 120 countries.

[edit] Quotes

  • “If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing.”[13]
  • “Beauty is an attitude. There’s no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women – only women who don’t care or who don’t believe they’re attractive.”[13]
  • “If you don’t sell, it’s not the product that’s wrong, it’s you.”[14]
  • “When you stop talking, you’ve lost a customer. When you turn your back, you’ve lost her.”[14]

[edit] Notes

  1. ^ It is unknown when she was born. Some sources state that she was born in 1906.
  2. ^ It is believed that she was born in 1908.
  3. ^ “Josephine Esther Mentzer was born at home in Corona, Queens, on July 1, 1908, according to several biographies, although her family believes it may have been two years earlier.” The New York Times.

[edit] References

  1. ^ “Estee Lauder”. Infoplease.com. http://www.infoplease.com/ipa/A0771960.html. Retrieved May 9, 2010.
  2. ^ a b c d Kent, Jacqueline C. (2003). Business Builders in Cosmetics. The Oliver Press, Inc. ISBN 188150882X.
  3. ^ http://www.thebiographychannel.co.uk/biographies/estee-lauder.html
  4. ^ http://www.imdb.com/name/nm1723013/bio
  5. ^ Severo, Richard (04-26-2004). “Estée Lauder, Pursuer of Beauty And Cosmetics Titan, Dies at 97”. The New York Times. http://www.nytimes.com/2004/04/26/nyregion/estee-lauder-pursuer-of-beauty-and-cosmetics-titan-dies-at-97.html. Retrieved May 9, 2010.
  6. ^ a b http://www.evancarmichael.com/Famous-Entrepreneurs/626/The-Makings-of-a-Beauty-Tycoon-Estee-Lauder-is-born.html
  7. ^ Lauder, Estee (October 21, 1985). “Estee Lauder”. New York Magazine (New York Media) 18 (41): 32. ISSN 0028-7369.
  8. ^ a b c http://www.financial-inspiration.com/Estee-Lauder-biography.html
  9. ^ Kent 2003, p. 115.
  10. ^ “Leonard Lauder”. http://cityfile.com/profiles/leonard-lauder. Retrieved October 31, 2010.
  11. ^ http://www.thebiographychannel.co.uk/biographies/estee-lauder.html
  12. ^ “Cosmetics Mogul Estee Lauder Dies”. cbsnews.com. April 25, 2004. http://www.cbsnews.com/stories/2004/04/12/national/main611403.shtml. Retrieved August 8, 2008.
  13. ^ a b “Cosmetics Queen Estee Lauder dies at 97”. China Daily. 4-26-2004. http://www.chinadaily.com.cn/english/doc/2004-04/26/content_326252.htm. Retrieved May 9, 2010.
  14. ^ a b The Editors Of Perseus Publishing (08-20-2003). The Big Book of Business Quotations. Basic Books. pp. 326. ISBN 0738208485.

[edit] Bibliography

The Lauder Family, 2008

  • Alpern, Sara, “Estee Lauder,” Jewish Women: A Comprehensive Historical Encyclopedia
  • Kent, Jacqueline C. (2003), Business Builders in Cosmetics, The Oliver Press, ISBN 188150882X
  • The Editors Of Perseus Publishing (2003), The Big Book of Business Quotations, Basic Books, ISBN 0738208485

Sumber dari : http://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Companies and http://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_%28person%29



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